26 Jun Schema markup for better SEO
Schema markup is a new method for Search Engine Optimization (SEO). Truly called Schema.org (referred to as Schema), it is a semantic vocabulary of microdata and tags that can be added to your website improving the way search engines interpret and represent your page in SERPs (search engine result pages).
Schema.org has been a collaborative effort between the major search engines to help webmasters provide the best information the search engines. This speaks directly to rank and therefore display of content for search users. In addition, by adding Schema to your pages I can improve the way your pages display in the SERPs.
Schema can also be used to show your online ratings on sites like Google’s MyBusiness and Yelp, right in your SERPs! See example below of the work I did to get Jim Parker’s 5 Star rating from his Google MyBusiness account to show in his SERPs. Almost no one is using this method! It really helps your search listing stand out on a crowded page.
“Schema.org vocabulary can be used with many different encodings, including RDFa, Microdata and JSON-LD. These vocabularies cover entities, relationships between entities and actions, and can easily be extended through a well-documented extension model. Over 10 million sites use Schema.org to markup their web pages and email messages. Many applications from Google, Microsoft, Pinterest, Yandex and others already use these vocabularies to power rich, extensible experiences. “