Etherium Lighting project

I am really excited about this latest project for Etherium Lighting. LED lighting is the future and this company is poised to bring innovative and essential designs to markets all over the world. They even are building a facility to make LED tubes right here in the United States!

Etherium is based in Columbus Ohio with offices in Commerce, Ca and Shenzhen, China. This lighting distributor is both Port adjacent and centrally located.

I played a major role in the development of their new website, from creating the motion sliders and layout to editing CSS for final fit and finish. The staff at Etherium was very easy to work with and hope to work with them on future updates, campaigns, and additions.

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Social Media Management?

websites header

Social media has been something I was passionate about since my first account. From the days of running Friendster and MySpace pages for bands to managing paid advertisements and brand accounts on Facebook and Instagram.

Social Media can seem like an obstacle for small businesses, it does not have to be. With the right team supporting your endeavors you’ll find it drives engagement with your website and has a great ROI (return on investment).

Creating awareness and helping drive engagement is what it’s all about, so stand out.. be different.. and stay targeted!

If you have more questions or would like to talk about a Social Media Management program, feel free to contact me.

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5 way to improve site speed

websites header

5 easy ways you can improve your website speed. Studies show that visitors who experience even a 1 second delay in average/anticipated load times will often abandon the website all together.

  1. Enable compression. Lots of plugins are available to take it to the next level, I like Hummingbird.
  2. Minify CSS, JavaScript, and HTML where possible. Again, if you are using WordPress there is a plugin for this.
  3. Reduce redirects, these can slow you down significantly.
  4. Use a CDN (content distribution network).
  5. Optimize your images.

Test your websites speed for FREE at Pingdom.

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More Google Ads Academy certifications

Now certified for Video Ads, Shopping Ads and I also earned the general award for Web Designer basics at Google Ads Academy. While I do have a good bit of experience with Google’s shopping platform I had never had call for Video Ads. I will certainly be preaching the benefits my clients.

I am really looking forward to diving into Google’s Web Designer application. It is a full-on HTML5 platform for websites, animations, ads and everything else under the Google sun. No programming experience needed. After running thru the courses and taking the assessment, I know will be utilizing the Free download whenever possible.

See all my current certifications through Google Ads Academy below.

Google Ads Academy profile page
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Current Google Certifications

I have been taking courses through Google’s Academy for Ads and the results have been really amazing. Not only am learning invaluable information on Google Ads and Analytics, but I am also learning how they interact together. From simply tracking clicks to page to re-marketing to customers who abandoned a cart or a form. Below is an image showing my current certifications and awards from Google Ads Academy. These are in addition to the certifications I received from Google Analytics Academy. It has been a very productive week for me. Winchester Google Certifications Contact me for more information on fully utilizing your Google Ads and Analytics accounts. Contact Michael
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Google Analytics Certified

Updated: I now have the first two three certificates of completion from Google Analytics Academy. An amazing online resource from Google. I learned a lot of new tricks. Some will help me help you understand who your visitors are, what they are doing and sometimes even why. A really fantastic set of courses.

Here are links to my certs:
Basic Certificate
Advanced Certificate
Power User

Anyone can get these certificates if they are willing to watch the videos and take the assessments. I finished these two in one afternoon. I highly recommend it for anyone in the web design or marketing fields.

Feel free to contact me if you have any questions.
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Voyager Hotel Group

Just finished a quickie for Voyager Hotel Group and their upcoming chain “The Ranch Hotels”. This website went together very quickly as the client was 100% prepared. He had all his images, copy, and a pretty good idea of what the overall look should be.

Currently available. Always looking for new clients!
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Now accepting Square

I am now accepting Square payments as well as Paypal for all online and face to face transactions. Square is a great way to collect payments via credit card from clients who do not use or are otherwise turned off by Paypal. Square charges .05% more that Paypal but I strongly believe it is worth the extra money as more and more people are dropping Paypal.

Possibly the coolest thing about Square is that you can add your products and services into the account portal, or just create a price and swipe your customers card. As well as the small card reader, Square also has a few small POS (point of sale) devices. These are prefect for small brick and mortar businesses that want to link their physical store to their website . I have seen some third party cash registers options too.

Are you looking for payment solutions for your website? I can get you set up for all kinds of products. From paid downloads and recurring payments to traditional shipped products.

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Industrial Painting website

I am always happy to re-visit clients and their projects. I have known Jim Parker for almost 10 years now. We first started working together on the SkateparkPV initiative.

Jim is an industrial and commercial painter and he needed some website help, a re-vamp. For this project, right off the bat… I updated all the back-end files. They were really old.

I love this new version of his website, we went full screen responsive. Huge visual impact and an easily navigated up/down scroll. This website translates great to both phone and tablet platforms.

TIP: (the wayback machine is very handy for looking at version discrepancies ).

If you have an older website that needs a fresh make over, I am your man. From updating back-end software to completely rebuilding the theme. I can even get you better placement on Google and Bing.

I also specialize in search engine submission, design consulting, and social media marketing.

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Stoughton Printing 50th Anniversary

Stoughton Wall of Fame

I was lucky enough to get an invite to the 50th Anniversary Party for Grammy Award Winning Stoughton Printing Co. on August 10th. Aside from entertainment (the excellent Gethen Jenkins as well as Stoughton employee Jerry Zinn), drinks and food we were treated to tours of the facility. From the sales office, to pre-press, to the plate room and onto the massive Heidelberg printers. From there we went onto the gluing and folding room.Stoughton Printing 50th

They also had the International Printing Museum in the house with letterpress machines that were inked up and ready to roll. We got to hand pull classic promotional style chipboard posters for the party. It was a real treat for a graphic design geek like myself.

I would be remiss if I didn’t mention the hospitality of the Stoughton employees. They were all very friendly and did not mind my constant questions and comments. Shout out to Rob for taking our group in and making us feel at home. I was happy as a clam!

If you need vinyl jacket or cd sleeves I can attest to the quality standard Stoughton adheres to. They offer custom die-cuts jackets, tip-on jackets, as well as direct to board printing.

I would like to also thank the VinylJunkies record group on Facebook for making this trip possible. It was awesome meeting everyone face to face. I will make the record crawl next time for sure.

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