Bounce Rate metrics can be somewhat of a mystery to clients. What does it mean, and what is an acceptable percentage are all questions I get asked often.
Simply put; the Bounce Rate is when someone visits your website then leaves immediately, after viewing one page. A high bounce rate is a sign that visitors are finding your website but leaving right away. This can be due to multiple on page factors.
So what can cause a user to abandon a website? Some of the causes include but are not limited to …
An acceptable percentage is usually between 25% and 40%. I recently helped a client lower their high bounce rate of 75-80% to between 10-20% with a pretty simple adjustment to his homepage. He had full page drone video that while excellent in quality was not engaging his visitors, they were looking for information on his services not a HD drone video. I simply made this video a clickable option with some related copy. Giving visitors the option to watch the video or not is what helped retain visitors. Bounce Rate has now gone way down and as a result page views are way up.
Contact me today to see what I can do help you retain visitors, get your phone ringing and sales climbing.