Month: January 2019

Social Media Management?

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Social media has been something I was passionate about since my first account. From the days of running Friendster and MySpace pages for bands to managing paid advertisements and brand accounts on Facebook and Instagram.

Social Media can seem like an obstacle for small businesses, it does not have to be. With the right team supporting your endeavors you’ll find it drives engagement with your website and has a great ROI (return on investment).

Creating awareness and helping drive engagement is what it’s all about, so stand out.. be different.. and stay targeted!

If you have more questions or would like to talk about a Social Media Management program, feel free to contact me.

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5 way to improve site speed

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5 easy ways you can improve your website speed. Studies show that visitors who experience even a 1 second delay in average/anticipated load times will often abandon the website all together.

  1. Enable compression. Lots of plugins are available to take it to the next level, I like Hummingbird.
  2. Minify CSS, JavaScript, and HTML where possible. Again, if you are using WordPress there is a plugin for this.
  3. Reduce redirects, these can slow you down significantly.
  4. Use a CDN (content distribution network).
  5. Optimize your images.

Test your websites speed for FREE at Pingdom.

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More Google Ads Academy certifications

Now certified for Video Ads, Shopping Ads and I also earned the general award for Web Designer basics at Google Ads Academy. While I do have a good bit of experience with Google’s shopping platform I had never had call for Video Ads. I will certainly be preaching the benefits my clients.

I am really looking forward to diving into Google’s Web Designer application. It is a full-on HTML5 platform for websites, animations, ads and everything else under the Google sun. No programming experience needed. After running thru the courses and taking the assessment, I know will be utilizing the Free download whenever possible.

See all my current certifications through Google Ads Academy below.

Google Ads Academy profile page
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